The Challenge
The retailer ran in-store promotions on roughly 180 screens across 40 outlets, but every update meant emailing video files to store managers who manually copied them onto USB sticks. A single nationwide promotion took two to three days to fully deploy, prices on screens frequently lagged the POS system, and head office had no way to confirm which stores were actually displaying the right content.
During festive sales the lag was costly: outdated offers stayed on screens for days, and compliance with brand guidelines was impossible to audit remotely.
Our Solution
Tech Arion deployed Arion Signage as a cloud-based content management layer across all 180 screens, with low-cost media players standardized at every store. Head office now schedules and pushes campaigns from a single dashboard, with store-group targeting so regional offers reach only the relevant outlets.
We built playlist templates aligned to the brand's promotion calendar, added real-time device health monitoring so offline screens are flagged instantly, and trained the central marketing team to manage everything without IT involvement. Content updates that once took days now propagate in minutes.
We used to dread promotion launches. Now our marketing team pushes a new campaign to every store before their morning coffee, and we can finally see what's playing on every screen in real time.
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