The Challenge
The brand was launching a new ready-to-drink product and wanted dense, top-of-mind awareness in metro markets ahead of retail availability. Traditional outdoor buys were expensive, slow to book, and offered no real proof of delivery — the team could not tie spend to impressions or optimize mid-flight.
They needed a launch presence in premium urban locations, the flexibility to shift weight toward what was working, and reporting their leadership would actually trust.
Our Solution
Tech Arion built a DOOH plan targeting malls, transit hubs, cinema foyers, and premium office corridors in the brand's priority cities. Using programmatic DOOH buying, we activated screens by daypart and location, concentrating spend on commuter peaks and weekend mall traffic.
Creative was produced in multiple aspect ratios for different screen formats, and we ran a mid-flight optimization that reallocated budget from underperforming sites to the strongest locations. Every play was logged, giving the brand a verified impression count and location-level delivery report instead of estimated reach.
For the first time we could see exactly where our outdoor budget went and shift it while the campaign was live. The verified impression reporting made the launch review with leadership genuinely easy.
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