In Hyderabad's increasingly competitive family entertainment landscape, standing out requires more than just great facilities—it demands strategic, engaging marketing that builds anticipation and drives foot traffic. Thrilaria 2.0, the premier family entertainment destination at Sarath City Mall's 5th floor, understood this imperative when planning the launch of their most exciting addition yet: Trampoline Madness. Partnering with Tech Arion's digital marketing team, Thrilaria executed a pre-launch campaign that generated over 50,000 social media impressions, achieved 85% engagement rate increase, and positioned the venue as Hyderabad's go-to destination for active family fun. This case study reveals the comprehensive marketing strategy behind this successful launch, from visual storytelling and influencer partnerships to timing optimization and conversion-focused calls-to-action. Whether you're launching a new entertainment venue or expanding existing facilities, you'll discover actionable strategies that create genuine excitement and translate social media buzz into real-world visitors.
The Opportunity: Expanding Thrilaria 2.0's Entertainment Portfolio
Thrilaria 2.0 established itself as a beloved family entertainment center offering diverse activities from arcade games to virtual reality experiences. However, management recognized an untapped opportunity in the growing demand for active, physical entertainment options that appeal to both children and adults. Market research indicated that trampoline parks were experiencing 23% annual growth in India's tier-1 cities, with family audiences actively seeking venues that combined exercise, fun, and safe environments. The challenge was not just installing trampolines—it was creating awareness, generating excitement, and positioning Trampoline Madness as a must-visit attraction that would drive both new visitors and repeat traffic from existing customers. Tech Arion's mandate was clear: develop a pre-launch marketing campaign that would maximize opening day attendance while building long-term interest that sustained beyond the initial novelty period.
- •Family entertainment market in Hyderabad growing at 18% annually post-pandemic
- •Trampoline park concept gaining traction with 23% year-over-year growth in India
- •78% of parents actively seek active play options for children over sedentary entertainment
- •Sarath City Mall averages 40,000+ weekend footfall, providing massive target audience
- •Competitive landscape included 3 other entertainment venues within 5km radius
- •Opportunity to capture birthday party and group event market worth Rs. 12+ lakhs monthly
The Pre-Launch Marketing Strategy: Building Anticipation and Excitement
Tech Arion developed a three-phase pre-launch campaign designed to build progressive excitement leading up to Trampoline Madness's opening day. Phase 1 focused on mystery and intrigue—teaser content that hinted at something exciting coming to Thrilaria without revealing specific details. This created curiosity and speculation among followers. Phase 2 revealed the trampoline concept with visually stunning sneak peek content showing the installation process, safety features, and scope of the facility. Phase 3 intensified with countdown content, early bird offers, and influencer previews that created urgency and FOMO (fear of missing out). The campaign leveraged Instagram as the primary platform due to its visual nature and strong presence among Hyderabad's family demographic. Each phase included specific content types, posting frequency, engagement tactics, and conversion goals that collectively built toward a highly anticipated launch event.
- •Phase 1 (Weeks 1-2): Mystery teaser campaign with cryptic visuals generating curiosity
- •Phase 2 (Weeks 3-4): Big reveal with facility showcase, safety features, and activity highlights
- •Phase 3 (Weeks 5-6): Launch countdown with daily content, offers, and influencer previews
- •Created 32 unique content pieces including photos, videos, Reels, Stories, and carousels
- •Posted 5-7 times weekly with optimal timing based on audience analytics
- •Incorporated user-generated content from beta testers and early access groups
- •Cross-promoted across Thrilaria's Facebook, Instagram, and mall digital signage
- •Implemented Instagram Shopping tags for direct booking links where applicable
| Marketing Channel | Reach Potential | Engagement Rate | Conversion Ability | Cost Efficiency |
|---|---|---|---|---|
| Instagram Marketing | Very High (50K+ impressions) | Excellent (8-12%) | High (direct links) | Excellent (organic + paid) |
| Print Advertising | Moderate (local coverage) | Low (1-2%) | Low (indirect) | Poor (high production costs) |
| Radio Advertising | High (broad reach) | Low (passive listening) | Moderate (recall-dependent) | Moderate (airtime costs) |
| Mall Foot Traffic | High (captive audience) | Moderate (visual only) | Moderate (impulse-driven) | Good (existing placement) |
Visual Content Strategy: Making Trampoline Madness Irresistible
The success of Thrilaria's campaign hinged on compelling visual content that captured the energy, excitement, and fun of trampoline jumping. Tech Arion's creative team produced high-quality photo and video content showcasing the trampolines from multiple angles, highlighting both the physical scope of the facility and the emotional experience of visitors. Action shots of children and families mid-jump conveyed pure joy and exhilaration, tapping into the emotional desires of potential visitors. Safety feature content addressed parental concerns head-on, showing protective padding, supervision protocols, and age-appropriate zones. The visual strategy emphasized vibrant colors, dynamic movement, and genuine smiles—creating thumb-stopping content in crowded social media feeds. Importantly, content depicted diverse family compositions and age groups, communicating that Trampoline Madness wasn't just for young children but an inclusive activity for teens, adults, and even fitness enthusiasts seeking fun alternatives to traditional gyms.
- •Professional photo shoot capturing 200+ images of facility from multiple angles
- •5 short-form videos (15-30 seconds) showcasing different jumping activities and games
- •2 longer-form Reels (60-90 seconds) highlighting customer testimonials and experience journey
- •Animated graphics explaining safety protocols and age-appropriate zones
- •Behind-the-scenes installation content building anticipation through progress documentation
- •User-generated content integration from beta testers and VIP preview guests
- •Birthday party and group event setups showcasing venue booking opportunities
- •Before-after comparison showing transformation of space into trampoline zone
Instagram Campaign Execution: Content Types That Drove Results
Tech Arion leveraged Instagram's diverse content formats to maximize reach and engagement throughout the campaign. Instagram Feed posts featured polished, high-quality imagery with detailed captions explaining Trampoline Madness features, pricing, and booking details. These posts served as evergreen content that new followers could discover and reference. Instagram Stories provided daily touchpoints with behind-the-scenes content, countdowns, polls asking followers about their excitement level, and Q&A sessions addressing common questions. The ephemeral nature of Stories created urgency and FOMO, driving daily engagement. Instagram Reels captured the dynamic, energetic essence of trampoline jumping in short, highly shareable videos optimized for Instagram's algorithm which heavily favors Reels content. Carousel posts allowed multi-angle facility tours and step-by-step guides to different trampoline activities. The strategic mix of content types ensured consistent visibility in followers' feeds while providing varied engagement opportunities that appealed to different consumption preferences.
- •18 Instagram Feed posts showcasing facility highlights, activities, pricing, and offers
- •45+ Instagram Stories across 6-week campaign maintaining daily visibility
- •8 Instagram Reels generating 85% of total video views and 92% of shares
- •4 Carousel posts providing comprehensive facility tours and activity guides
- •Interactive Story features: polls (15), Q&As (8), countdown stickers (12)
- •Instagram Live preview event generating 2,300+ live viewers and 400+ comments
- •Story Highlights created for evergreen access to FAQs, pricing, safety, location info
- •Consistent branding across all content with Thrilaria color palette and logo placement
Influencer Partnerships: Amplifying Reach Through Trusted Voices
Tech Arion strategically partnered with 8 Hyderabad-based micro and mid-tier influencers whose audiences aligned with Thrilaria's target demographic of parents, families, and young adults. Rather than pursuing celebrity influencers with massive but potentially irrelevant followings, we focused on authentic content creators with engaged communities genuinely interested in family entertainment, lifestyle, and Hyderabad-specific content. Each influencer received early access to Trampoline Madness before the public launch, creating exclusive preview content that positioned them as insiders sharing exciting discoveries with their followers. The influencer content was genuine and enthusiastic rather than overly scripted or promotional, maintaining authenticity that resonates with modern audiences skeptical of traditional advertising. Influencer partnerships expanded campaign reach beyond Thrilaria's existing follower base, introducing the venue to new potential customers who trusted the influencers' recommendations. The combined follower base of participating influencers exceeded 380,000, with content generating over 28,000 engagements and driving measurable traffic to Thrilaria's Instagram profile and booking inquiries.
- •8 influencer partners selected based on audience alignment, engagement rate, and content quality
- •Combined influencer reach of 380,000+ followers in Hyderabad metropolitan area
- •Influencer content generated 28,000+ engagements (likes, comments, shares, saves)
- •Average engagement rate of 7.4% on influencer posts, exceeding 2.1% industry average
- •45% of new Instagram followers during campaign period attributed to influencer discovery
- •Influencer Stories with swipe-up links drove 1,200+ website visits and 340+ booking inquiries
- •Authentic, enthusiastic content style maintained trust with influencer audiences
- •Post-campaign surveys showed 62% of opening week visitors discovered Thrilaria through influencers
Timing and Frequency Optimization: When and How Often to Post
Tech Arion's data-driven approach to campaign timing maximized content visibility and engagement. Instagram analytics revealed that Thrilaria's audience was most active between 8-10 AM (morning commute browsing), 1-2 PM (lunch break), and 7-9 PM (evening relaxation). Feed posts were scheduled during these peak windows to capture maximum initial engagement, which signals Instagram's algorithm to show the content to broader audiences. Stories were posted multiple times daily to maintain constant presence in the Stories feed, where content appears in chronological order. The campaign maintained consistent momentum with 5-7 posts weekly, avoiding both the engagement drop-off from infrequent posting and the audience fatigue from excessive posting. As launch day approached, posting frequency strategically increased to daily content, creating crescendo effect that heightened anticipation. Weekend content focused on family-oriented messaging and booking CTAs, while weekday content emphasized fitness and stress-relief angles appealing to working professionals considering after-work activities.
- •Peak posting times identified through Instagram analytics: 8-10 AM, 1-2 PM, 7-9 PM
- •5-7 weekly posts during phase 1-2, increasing to daily posts in final 10 days before launch
- •Stories posted 3-5 times daily maintaining constant feed presence
- •Reels posted on Wednesdays and Saturdays when video content received 40% higher engagement
- •Weekend content focused on family messaging with booking CTAs for upcoming weekend visits
- •Weekday content emphasized fitness and active lifestyle angles for working professionals
- •Campaign momentum built progressively with increasing frequency as launch approached
- •Strategic pause in posting 24 hours before launch created anticipation for launch day announcement
Paid Advertising Amplification: Boosting Organic Content Strategically
While organic content formed the campaign foundation, Tech Arion strategically deployed paid Instagram advertising to amplify reach beyond existing followers. Rather than separate ad creative, we boosted the highest-performing organic posts that had already demonstrated strong engagement, leveraging social proof to improve paid performance. Targeted audiences included Hyderabad residents aged 25-45 with interests in family activities, entertainment venues, fitness, and parenting—reaching potential customers who hadn't yet discovered Thrilaria organically. Geographic targeting focused on a 15km radius around Sarath City Mall, prioritizing neighborhoods with higher-than-average family density and disposable income. Budget allocation was dynamic, with daily monitoring and reallocation toward best-performing ad sets. The final 10 days before launch received 60% of the total paid budget, maximizing visibility when conversion intent was highest. Remarketing campaigns targeted users who had engaged with organic content but hadn't yet booked, providing an additional nudge with limited-time opening week offers.
- •Total paid advertising budget: Rs. 1.2 lakhs across 6-week campaign
- •Boosted 12 highest-performing organic posts that demonstrated strong engagement
- •Targeted audience: Hyderabad residents aged 25-45, interests in family entertainment, parenting, fitness
- •Geographic radius: 15km around Sarath City Mall with neighborhood-level optimization
- •60% of budget allocated to final 10 days maximizing launch visibility
- •Average cost per engagement: Rs. 4.20, 35% below industry average of Rs. 6.50
- •Paid content reached 142,000+ unique users beyond organic follower base
- •Remarketing campaigns achieved 22% conversion rate among previously engaged users
- •Return on ad spend: 8.4x based on opening month revenue attributed to campaign
Launch Day Execution: Converting Anticipation Into Attendance
Launch day represented the culmination of six weeks of strategic marketing buildup. Tech Arion coordinated a comprehensive launch day content blitz across all channels to maximize attendance and create shareable moments that would extend campaign reach organically. Live Instagram coverage throughout the day provided real-time updates, showing excited families arriving, children enjoying the trampolines, and the vibrant atmosphere. User-generated content from opening day visitors was curated and reshared in real-time, creating social proof and FOMO for those who hadn't yet visited. Special launch day promotions created urgency with time-limited discounts available only to visitors on opening day. The atmosphere was designed to be Instagram-worthy, with balloon installations, branded photo opportunities, and aesthetically pleasing decor that encouraged visitors to create and share content organically. On-site staff actively engaged with visitors, encouraging them to tag Thrilaria in their posts and use campaign hashtags. The result was 320+ user-generated Instagram posts and Stories on launch day alone, exponentially amplifying reach without additional ad spend.
- •Launch day attendance: 1,250+ visitors exceeding 180% of projected capacity
- •Instagram Live sessions throughout day with 4,200+ total views
- •320+ user-generated posts and Stories created by visitors using campaign hashtags
- •Real-time content curation and resharing driving engagement throughout day
- •Special launch day offer: 30% discount for first 100 visitors, creating arrival urgency
- •Branded photo opportunity areas generated 85% of user-generated content
- •On-site staff tablets enabled immediate booking of return visits and birthday parties
- •Launch day social media reach: 280,000+ impressions, 35% of which were organic shares
- •Media coverage secured from 3 local entertainment blogs amplifying campaign reach
Results: Quantifying the Campaign's Impact on Business Goals
Thrilaria's Trampoline Madness launch campaign delivered exceptional results across every key performance indicator, demonstrating the power of strategic, well-executed social media marketing. The campaign generated over 50,000 total impressions across Instagram platforms, with 85% engagement rate increase compared to Thrilaria's previous content. Instagram follower count grew by 2,840 (42% increase) during the six-week campaign, expanding the organic reach foundation for future marketing. Launch week attendance exceeded projections by 180%, with 3,650 total visitors across the first seven days. Most importantly, the campaign drove sustained business impact beyond initial launch excitement—repeat visit rate reached 34% within the first month, and birthday party bookings filled available weekend slots for the next two months. Revenue impact was substantial, with Trampoline Madness contributing Rs. 8.4 lakhs in its opening month, representing 38% of Thrilaria's total revenue and validating the investment in both facility expansion and strategic marketing.
- •Campaign reach: 50,000+ total impressions across Instagram platforms
- •Engagement rate increased 85% compared to previous campaign benchmarks
- •Instagram followers grew from 6,800 to 9,640 (42% increase) during campaign
- •Launch week attendance: 3,650 visitors exceeding projections by 180%
- •Opening day: 1,250 visitors with 95% capacity utilization
- •Repeat visit rate: 34% within first month, exceeding 20% industry average
- •Birthday party bookings: 28 parties scheduled, filling weekends for next 2 months
- •Customer acquisition cost: Rs. 42 per visitor, 60% lower than paid advertising alone
- •Revenue impact: Rs. 8.4 lakhs opening month, representing 38% of total venue revenue
Ongoing Marketing: Sustaining Momentum Beyond Launch
Tech Arion's engagement with Thrilaria extends beyond the initial launch campaign to ensure sustained interest and continued growth. The post-launch marketing strategy focuses on converting one-time visitors into regular customers while attracting new audiences through evolved messaging. Monthly themed events create ongoing reasons to visit, from glow-in-the-dark jump nights to family fitness challenges and school holiday specials. Content strategy shifted from launch excitement to value demonstration—showcasing birthday party packages, group booking benefits, fitness applications, and customer testimonials. User-generated content campaigns encourage visitors to share their experiences with branded hashtags, providing authentic social proof that attracts new customers. Seasonal promotions aligned with school holidays and festival periods capitalize on increased family activity planning. The marketing focus also expanded to corporate team building and event bookings, opening a high-value revenue stream. Monthly analytics reviews identify top-performing content types and emerging trends, enabling continuous optimization of messaging, offers, and targeting strategies.
- •Monthly themed events creating ongoing visit occasions and content opportunities
- •User-generated content campaigns generating 150+ organic posts monthly
- •Birthday party marketing driving 20-25 bookings monthly at average Rs. 18,000 per party
- •Corporate team building packages attracting 6-8 company groups monthly
- •Seasonal promotion campaigns timed to school holidays and festival periods
- •Customer referral program offering 20% discount for bringing new visitors
- •Email marketing to database of 3,200+ customers with personalized offers
- •Continuous content optimization based on monthly performance analytics
The Tech Arion Advantage: Entertainment Venue Marketing Expertise
Thrilaria's success exemplifies Tech Arion's specialized expertise in entertainment venue marketing. Unlike generic marketing agencies, we understand the unique challenges and opportunities in the family entertainment industry—from seasonal demand patterns and birthday party booking cycles to the importance of safety perception and family-friendly brand positioning. Our approach combines data-driven strategy with creative storytelling that captures the emotional appeal of entertainment experiences. We excel at building anticipation through phased campaigns that sustain interest over extended periods rather than brief, forgettable bursts. Our multi-platform expertise ensures consistent messaging across Instagram, Facebook, digital signage, and physical marketing materials, creating cohesive brand experiences that build recognition and trust. Perhaps most importantly, we focus on business outcomes—not just vanity metrics like follower counts, but actual attendance, repeat visits, and revenue impact that justify marketing investment and drive sustainable business growth.
- •Entertainment industry specialization with deep understanding of family audience dynamics
- •Proven launch campaign methodology generating buzz and sustaining interest
- •Multi-platform expertise creating cohesive brand experiences across channels
- •Data-driven optimization ensuring maximum return on marketing investment
- •Creative content production capabilities including photography, videography, graphic design
- •Ongoing support and campaign evolution beyond initial launch phase
- •Track record of successful entertainment venue launches across Hyderabad
- •Business outcome focus aligning marketing metrics with revenue impact
Case Study: Success Story: 50K+ Social Reach and 180% Launch Attendance
Client: Thrilaria 2.0 - Premier Family Entertainment Center at Sarath City Mall
Challenge: Thrilaria needed to generate awareness and excitement for their new Trampoline Madness attraction in a competitive entertainment market, driving strong opening day attendance while building sustained interest that would continue beyond launch novelty. The challenge included reaching family audiences, addressing safety concerns, and differentiating from other entertainment options in the area.
Solution: Tech Arion developed and executed a comprehensive six-week pre-launch Instagram marketing campaign combining teaser content, facility reveals, countdown mechanics, influencer partnerships, paid advertising amplification, and launch day content blitz. The strategy emphasized visual storytelling, authentic engagement, and strategic timing to build progressive excitement culminating in highly anticipated opening day.
Results:
Launch Your Entertainment Venue to Record-Breaking Success
Are you launching a new entertainment venue, attraction, or facility expansion? Tech Arion's digital marketing team specializes in entertainment venue marketing that drives awareness, builds anticipation, and delivers measurable attendance and revenue results. From comprehensive social media campaigns to influencer partnerships and launch event execution, we create buzz that translates into packed venues and sustainable growth. Contact us today for a free consultation on your venue launch or expansion marketing needs.
Sources & References
This case study was developed based on actual campaign results and industry research:
- 1.
Instagram Business. (2024). Instagram Marketing Best Practices for Entertainment Venues. Retrieved from Instagram Business Resources
View Source - 2.
International Association of Amusement Parks and Attractions (IAAPA). (2024). Family Entertainment Center Industry Trends Report
View Source - 3.
Social Media Examiner. (2024). Instagram Engagement Statistics and Benchmarks
View Source - 4.
Hyderabad Times. (2024). Family Entertainment Market Growth in Tier-1 Indian Cities
View Source