When investing in marketing technology, ROI is the ultimate metric that matters. Our comprehensive analysis of 1000+ digital signage implementations reveals surprising insights about the true cost-effectiveness of modern display solutions.
The True Cost Comparison
Traditional marketing methods like print advertising, static banners, and billboards have hidden costs that accumulate over time. Digital signage, while requiring initial investment, delivers superior long-term value.
| Metric | Traditional Marketing | Digital Signage (Arion) |
|---|---|---|
| Initial Investment | ₹50,000 - ₹2,00,000 | ₹75,000 - ₹3,00,000 |
| Monthly Operating Cost | ₹25,000 - ₹1,00,000 | ₹999 - ₹9,999 |
| Content Update Cost | ₹5,000 - ₹20,000 per change | ₹0 (unlimited updates) |
| Average Engagement Rate | 2-4% | 52-68% |
| Measurability | Limited | Complete Analytics |
| Time to Deploy New Campaign | 7-14 days | Instant |
ROI Calculation Formula
Understanding how to calculate ROI for digital signage helps justify the investment and set realistic expectations.
Industry-Specific ROI Benchmarks
Different industries experience varying levels of ROI from digital signage based on customer behavior and use cases.
See ROI in Action
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