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DOOH Advertising: The Complete Guide to Digital Out-of-Home Marketing
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DOOH Advertising: The Complete Guide to Digital Out-of-Home Marketing

Tech Arion Advertising TeamTech Arion Advertising Team
February 15, 202410 min read1,534 views
Master DOOH advertising with this comprehensive guide. Learn targeting strategies, ROI metrics, and how to leverage Tech Arion's premium network across India for maximum impact.

Digital Out-of-Home (DOOH) advertising is revolutionizing how brands connect with audiences in public spaces. With programmatic capabilities, real-time content updates, and advanced targeting, DOOH delivers unprecedented engagement and ROI compared to traditional outdoor advertising.

Understanding DOOH Advertising

DOOH encompasses all digital advertising displays in public spaces, from digital billboards to screens in elevators, malls, airports, and cinemas.

advantages

•Dynamic content that changes based on time, weather, or events
•Programmatic buying for precise targeting
•Real-time campaign optimization
•Higher engagement rates (52% vs 15% for static)
•Environmental benefits (no printing/installation)
•Multiple advertisers sharing costs

formats

type: Large Format Digital Billboards
locations: Highways, city centers
viewership: 50,000-200,000 daily
cost Range: ₹50,000-₹5,00,000/month
type: Transit Advertising
locations: Bus stops, metro stations, airports
viewership: 10,000-100,000 daily
cost Range: ₹20,000-₹2,00,000/month
type: Retail & Point of Sale
locations: Malls, stores, restaurants
viewership: 5,000-50,000 daily
cost Range: ₹10,000-₹1,00,000/month
type: Cinema Advertising
locations: Movie theaters nationwide
viewership: Captive audience of 500-2000 per show
cost Range: ₹45-₹500/day per screen

Cinema Advertising: Premium Captive Audience

Cinema advertising offers unparalleled engagement with a captive, attentive audience in a distraction-free environment.

packages

name: Starter Cinema Pack
price: ₹45/day
screens: Single screen, Tier 3 cities
impressions: 1,500-2,500 daily
name: Metro Cinema Pack
price: ₹250/day
screens: Multiplex, Metro cities
impressions: 5,000-10,000 daily
name: National Cinema Campaign
price: ₹5,00,000/month
screens: 500+ screens nationwide
impressions: 5 Million+ monthly

Programmatic DOOH: The Future is Here

Programmatic DOOH enables automated buying and selling of outdoor advertising space, bringing digital precision to physical world advertising.

capabilities

feature: Audience Targeting
description: Target based on mobile data, demographics, and behavior patterns
feature: Dayparting
description: Show different ads during morning commute vs evening shopping
feature: Weather Triggers
description: Automatically display relevant ads based on weather conditions
feature: Dynamic Creative
description: Real-time creative optimization based on performance data
feature: Cross-Channel Integration
description: Sync with mobile, social, and online campaigns

Measuring DOOH Campaign Success

Modern DOOH provides sophisticated measurement capabilities previously impossible with traditional outdoor advertising.

Creative Best Practices for DOOH

DOOH requires unique creative considerations to maximize impact in outdoor environments.

Case Study

QSR Chain Drives 35% Footfall Increase

Client

National Quick Service Restaurant Chain

Challenge

Increase lunch-hour footfall in competitive urban markets

Solution

Programmatic DOOH campaign with dayparting and proximity targeting

Results

35% increase in lunch-hour footfall
₹2.3 Cr incremental revenue in 3 months
412% ROI on advertising spend
23% increase in app downloads

Launch Your DOOH Campaign Today

Access our premium network of digital displays across India.

dooh-advertisingdigital-signageoutdoor-advertisingprogrammatic-advertisingmarketing
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