In the heart of Hyderabad's bustling Sarath City Mall lies an adventure destination that's redefining indoor entertainment for families, gamers, and thrill-seekers. Thrilaria 2.0, located on the 5th floor, has launched comprehensive adventure packages that combine cutting-edge virtual reality gaming with physical challenges and unlimited arcade fun. Whether you're looking for a quick adrenaline rush or an all-day entertainment experience, Thrilaria 2.0 offers packages starting from just Rs. 600 that cater to every adventure appetite. In this comprehensive guide, we'll explore each package, the benefits of adventure activities, and why Thrilaria 2.0 represents the future of indoor entertainment in Hyderabad.
Why Adventure Parks Are Booming in India's Metropolitan Cities
The indoor entertainment and adventure park industry in India has experienced exponential growth, with the market projected to reach $1.2 billion by 2025. This surge is driven by urbanization, increasing disposable incomes, and a growing demand for safe, climate-controlled entertainment options. According to industry reports, 68% of Indian families now prefer indoor entertainment venues that offer diverse activities under one roof, particularly in cities like Hyderabad where summer temperatures can reach 40°C. Adventure parks like Thrilaria 2.0 fill a critical gap in the entertainment landscape by providing year-round, weather-independent activities that appeal to multiple age groups simultaneously.
- •India's indoor entertainment market growing at 15-18% annually
- •68% of families prefer climate-controlled entertainment venues
- •Virtual reality gaming market in India expected to reach $1.6 billion by 2025
- •Adventure activities boost physical fitness, mental health, and social bonding
- •78% of parents report adventure activities improve children's confidence
Thrilaria 2.0: Hyderabad's Premier Adventure Destination
Located strategically on the 5th floor of Sarath City Mall in Hyderabad, Thrilaria 2.0 represents the next generation of adventure entertainment. Unlike traditional gaming zones that focus solely on video games or adventure parks that offer only physical activities, Thrilaria 2.0 creates a hybrid experience that appeals to diverse interests. The facility features state-of-the-art VR gaming equipment with titles ranging from immersive adventures to sports simulations, physical challenge courses including the popular 'Floor is Lava' obstacle challenge, unlimited arcade gaming with classic and modern titles, and virtual sports simulators for cricket, archery, and shooting. This comprehensive approach ensures that whether you're a tech enthusiast, fitness buff, or casual gamer, there's something designed specifically for your interests.
- •Prime location in Sarath City Mall - easily accessible via metro and road
- •15,000+ square feet of adventure space with multiple activity zones
- •Latest VR headsets with 4K resolution and haptic feedback technology
- •Professional-grade sports simulators with real-time performance tracking
- •Family-friendly environment with dedicated kids' zones and adult challenges
- •Climate-controlled comfort with modern safety equipment and trained staff
Package 1: ADVENTURE Package (1 Hour) - Rs. 1,200
The ADVENTURE Package is designed for thrill-seekers who want concentrated doses of adrenaline-pumping activities. For Rs. 1,200 per person, you get one full hour of access to Thrilaria's adventure zones, which include obstacle courses, climbing walls, rope challenges, and the signature 'Floor is Lava' experience. This package is perfect for individuals or small groups looking for intense physical challenges without the commitment of longer packages. Research shows that even 60 minutes of adventure activities can increase endorphin levels by 30%, reduce stress hormones by 25%, and improve cardiovascular health. The one-hour format also makes it ideal for corporate team-building exercises, birthday party add-ons, or quick fitness sessions during lunch breaks.
- •Full access to adventure zones including obstacle courses and climbing walls
- •60 minutes of continuous physical challenges and activities
- •Perfect for team-building, fitness training, or quick adventure fix
- •Suitable for ages 8 and above with varying difficulty levels
- •All safety equipment and brief training included in package price
- •Calories burned: Average 300-450 calories in one hour session
Package 2: ADVENTURE + SPORTS Package (1 Hour) - Rs. 1,599
The ADVENTURE + SPORTS Package takes the base adventure experience and adds a virtual sports dimension, priced at Rs. 1,599 per person. This package includes everything from the ADVENTURE Package plus your choice of one virtual sport simulator: Cricket, Archery, or Shooting. The sports simulators use advanced motion-tracking technology and realistic physics engines to create authentic sporting experiences. The virtual cricket simulator analyzes your batting technique, spin recognition, and shot selection against professional-level bowling. The archery simulator tracks your form, aim, and consistency while teaching proper technique. The shooting range offers various scenarios from target practice to tactical operations with real-world weapon characteristics. This combination of physical adventure and technical sports simulation makes it the most well-rounded package for fitness enthusiasts who also want to develop specific sporting skills.
- •All ADVENTURE Package benefits plus one virtual sports experience
- •Choose from Cricket, Archery, OR Shooting simulators
- •Advanced motion tracking provides real-time performance feedback
- •Simulators used by professional athletes for training
- •Session includes skill assessment and improvement tips
- •Perfect blend of cardio exercise and hand-eye coordination training
| Feature | ADVENTURE (Rs. 1,200) | ADVENTURE + SPORTS (Rs. 1,599) |
|---|---|---|
| Duration | 1 Hour | 1 Hour |
| Adventure Zone Access | Yes | Yes |
| Virtual Sports | No | 1 Sport of Choice |
| Performance Tracking | Basic | Advanced Analytics |
| Best For | Physical Fitness | Fitness + Skill Development |
| Value Addition | - | +Rs. 399 for premium sports experience |
Package 3: ALL VIRTUAL REALITY GAMES - Rs. 600
For gaming enthusiasts who prefer immersive digital experiences, the ALL VIRTUAL REALITY GAMES package offers exceptional value at just Rs. 600. This package provides single access to Thrilaria's entire VR game library, which includes over 30 different virtual reality experiences spanning multiple genres. From heart-pounding horror adventures and action-packed shooter games to educational experiences exploring space, underwater worlds, and historical settings, the VR collection caters to all interests. Each VR session typically lasts 10-15 minutes depending on the game, and you can try multiple experiences within your access period. The VR systems use latest-generation headsets with 4K displays, 120Hz refresh rates, and precise motion tracking that eliminates motion sickness issues common in older VR systems. According to studies, VR gaming provides cognitive benefits including improved spatial reasoning, enhanced memory retention, and better multitasking abilities.
- •Access to entire VR game library with 30+ immersive experiences
- •Latest VR headsets with 4K resolution and 120Hz refresh rate
- •Genres include action, horror, adventure, education, and sports
- •Average 10-15 minutes per VR experience allowing multiple games
- •Staff assistance for first-time VR users and game selection
- •Sanitized equipment and comfort adjustments for all ages
Package 4: ALL ATTRACTIONS Package - Rs. 1,899 (Ultimate Experience)
The ALL ATTRACTIONS Package is the crown jewel of Thrilaria 2.0's offerings, providing the most comprehensive entertainment experience available in Hyderabad. Priced at Rs. 1,899 per person, this premium package includes unlimited arcade games for the entire day, two-time access to all VR games (meaning you can experience the entire VR library twice), and 90 minutes of 'Floor is Lava' challenge time. This package is designed for those who want to make a full day of their visit, trying everything Thrilaria has to offer without worrying about additional costs. The unlimited arcade access alone provides tremendous value, as traditional pay-per-play arcade visits can quickly exceed Rs. 1,500-2,000 for a family. With this package, you can play classic arcade favorites, modern racing simulators, air hockey, basketball games, and redemption games without limitation. It's the perfect option for birthday celebrations, date days, family outings, or simply treating yourself to the ultimate entertainment experience.
- •Unlimited arcade games for entire day - play as much as you want
- •2-time access to ALL VR games - experience the full library twice
- •90 minutes of 'Floor is Lava' physical challenge course
- •Best value package saving over Rs. 800 compared to individual purchases
- •Perfect for all-day entertainment and birthday parties
- •Includes all safety equipment, brief training, and staff assistance
The Science-Backed Benefits of Adventure Activities
Adventure activities and gaming experiences like those offered at Thrilaria 2.0 provide significant physical, mental, and social benefits backed by scientific research. Physically, adventure courses improve cardiovascular health, build muscle strength, enhance flexibility, and improve balance and coordination. Studies show that participants in adventure activities burn 300-600 calories per hour while engaging multiple muscle groups. Mentally, these activities reduce stress by lowering cortisol levels by up to 25%, increase dopamine and endorphin production, improve problem-solving abilities, and boost self-confidence through achievement of challenging tasks. The cognitive demands of navigating obstacle courses and VR environments enhance neuroplasticity and improve executive function. Socially, adventure activities build teamwork and communication skills, create shared experiences that strengthen relationships, and provide common ground for people of different ages and backgrounds. For children specifically, research indicates that adventure play develops risk assessment capabilities, builds resilience and emotional regulation, and improves academic performance through enhanced focus and cognitive skills.
- •300-600 calories burned per hour during adventure activities
- •25% reduction in stress hormone (cortisol) levels
- •Improved cardiovascular health equivalent to moderate-intensity exercise
- •Enhanced neuroplasticity and cognitive function through VR gaming
- •Better problem-solving abilities and spatial reasoning
- •Increased self-confidence and reduced anxiety symptoms
Who Should Visit Thrilaria 2.0? Target Audiences Explained
Thrilaria 2.0's diverse offerings make it suitable for multiple audience segments, each finding unique value in different packages. Families with children aged 8-16 will find the ALL ATTRACTIONS Package ideal, providing full-day entertainment that keeps everyone engaged while parents can participate alongside kids. Young adults and college students looking for weekend activities will appreciate the VR gaming package for its affordability and social aspects. Corporate teams seeking team-building activities benefit from the ADVENTURE + SPORTS Package, which combines physical challenges with competitive sports simulation. Fitness enthusiasts can use the ADVENTURE Package as a fun alternative to traditional gym workouts, burning calories while enjoying varied challenges. Tourists visiting Hyderabad can add Thrilaria 2.0 to their itinerary for indoor entertainment regardless of weather, with Sarath City Mall offering shopping and dining options for a complete experience. Birthday celebrants will find the ALL ATTRACTIONS Package provides the foundation for memorable celebrations with optional party space rental.
- •Families: Full-day packages keeping all ages entertained together
- •Young Adults: Affordable social entertainment and Instagram-worthy experiences
- •Corporate Teams: Structured team-building with measurable outcomes
- •Fitness Enthusiasts: Gamified workout alternative to traditional gyms
- •Tourists: Indoor activity option immune to Hyderabad's weather extremes
- •Birthday Celebrations: Complete party packages with food and decorations available
How Thrilaria 2.0 Compares to Other Entertainment Options in Hyderabad
When comparing Thrilaria 2.0 to other entertainment options in Hyderabad, the value proposition becomes clear. Traditional movie theaters cost Rs. 200-400 per person for 2-3 hours of passive entertainment with no physical activity or interaction. Outdoor adventure parks require good weather, involve travel time outside the city, and typically cost Rs. 1,500-2,500 with limited activity variety. Standalone gaming zones charge Rs. 100-200 per game, quickly accumulating costs that exceed Thrilaria's unlimited packages. Gyms and fitness centers require monthly memberships of Rs. 2,000-5,000 with repetitive workout routines that many find boring. Thrilaria 2.0 combines the entertainment value of gaming zones, the physical benefits of fitness centers, the thrill of outdoor adventure parks, and the convenience of mall-based locations in climate-controlled comfort. The pricing structure offers better value per hour of entertainment, especially with packages designed for extended visits. Additionally, the social aspect of experiencing activities with friends and family adds intangible value that solo entertainment options cannot match.
| Entertainment Type | Typical Cost | Duration | Physical Activity | Variety |
|---|---|---|---|---|
| Movie Theater | Rs. 200-400 | 2-3 hours | None | Single activity |
| Gaming Zone (Pay-per-play) | Rs. 1,500-2,000 | 3-4 hours | Minimal | Multiple games |
| Outdoor Adventure Park | Rs. 1,500-2,500 | Half day | High | Limited by location |
| Gym Membership | Rs. 2,000-5,000/month | Unlimited | High | Repetitive |
| Thrilaria ALL ATTRACTIONS | Rs. 1,899 | Full day | Balanced | Maximum variety |
| Thrilaria VR Package | Rs. 600 | 1-2 hours | Minimal | 30+ VR experiences |
Booking Your Thrilaria 2.0 Experience: Practical Information
Planning your visit to Thrilaria 2.0 is straightforward with multiple booking options and flexible timing. The facility is located on the 5th floor of Sarath City Mall, which is easily accessible via Hyderabad Metro (nearest station: Ameerpet or SR Nagar), public buses, and has ample parking for those driving. Operating hours are typically 11:00 AM to 10:00 PM daily, with extended hours on weekends and holidays. Advance booking is recommended, especially for weekends and the ALL ATTRACTIONS Package, which can be done via phone or online platforms. Walk-ins are welcome subject to availability, but peak hours (2:00 PM - 8:00 PM on weekends) may have wait times. Group bookings for corporate events, birthday parties, or school trips receive special rates and can include reserved time slots. All packages require participants to sign standard liability waivers, and minors must be accompanied by adults for certain activities. Comfortable athletic wear and closed-toe shoes are recommended for adventure zones, while VR experiences can be enjoyed in casual attire.
- •Location: 5th Floor, Sarath City Mall, Hyderabad
- •Operating Hours: 11:00 AM - 10:00 PM daily (extended on weekends)
- •Metro Access: Ameerpet or SR Nagar stations with shuttle service
- •Advance Booking: Recommended via phone or online platforms
- •Group Discounts: Available for 10+ people with advance reservation
- •Dress Code: Athletic wear and closed-toe shoes for adventure zones
Case Study: Success Story: How Tech Arion's Digital Marketing Elevated Thrilaria 2.0's Brand
Client: Thrilaria 2.0 - Adventure Park and Entertainment Center
Challenge: Thrilaria 2.0 faced the challenge of standing out in Hyderabad's competitive entertainment market while educating potential customers about their unique combination of VR gaming, physical challenges, and arcade entertainment. With multiple entertainment options available in malls and standalone locations, Thrilaria needed a strategic digital marketing approach to communicate their value proposition, drive footfall to their Sarath City Mall location, and build brand recognition among families, young adults, and corporate groups. The facility needed to move beyond generic entertainment center marketing to position themselves as Hyderabad's premier destination for modern, technology-enhanced adventure experiences.
Solution: Tech Arion developed a comprehensive digital marketing strategy that combined visual storytelling, package-focused campaigns, and strategic social media engagement. The approach included professional photography and videography showcasing real customers experiencing Thrilaria's attractions, creating authentic, shareable content that demonstrated the excitement and variety available. Package-specific campaigns highlighted the unique value of each offering with clear pricing transparency and benefit explanations, removing confusion and encouraging direct bookings. Social media content was optimized for Instagram and Facebook with behind-the-scenes footage, customer testimonials, and interactive challenges that encouraged user-generated content. Targeted advertising reached families in Hyderabad's residential areas, college students through campus-adjacent targeting, and corporate HR managers seeking team-building solutions. SEO optimization ensured Thrilaria appeared in searches for 'adventure parks Hyderabad,' 'VR gaming near me,' and 'indoor activities Sarath City Mall.' Email marketing campaigns announced new attractions, special offers, and loyalty program benefits to repeat visitors.
Results:
Ready to Experience Hyderabad's Ultimate Adventure Destination?
Don't miss out on Thrilaria 2.0's incredible adventure packages at Sarath City Mall. Whether you choose the adrenaline-pumping ADVENTURE Package, the skill-building ADVENTURE + SPORTS combo, the immersive VR gaming experience, or the ultimate ALL ATTRACTIONS Package, an unforgettable day awaits. Book now to secure your preferred time slot and start your adventure journey. For businesses looking to replicate Thrilaria's digital marketing success, Tech Arion offers comprehensive strategies that drive real results.
Sources & References
This article was researched using industry reports, entertainment market analysis, and scientific studies on the benefits of adventure activities:
- 1.
India Brand Equity Foundation (IBEF). (2024). Entertainment and Media Industry in India. Retrieved from industry reports on entertainment sector growth.
View Source - 2.
Virtual Reality Gaming Market Report. (2024). Indian VR Market Trends and Projections 2025. Market research data on VR gaming adoption.
View Source - 3.
Journal of Physical Activity and Health. (2023). Physiological and Psychological Benefits of Adventure-Based Activities. Scientific research on adventure activity impacts.
View Source - 4.
National Recreation and Park Association. (2024). The Cognitive Benefits of Adventure Play for Children. Research on developmental benefits of physical challenges.
View Source - 5.
Entertainment Design Magazine. (2024). The Rise of Hybrid Entertainment Venues in Indian Metros. Industry analysis of combined entertainment facilities.
View Source

